Define traits and tensions that make the brand human and distinctive.
Identity · recognition · rules
Brand Systems
Distinctive identities built to stay recognisable across campaigns, content and real applications.Brand researchIllustratorPhotoshopInDesign
Explore the projects ↓Projects / By discipline
Brand. In practice.
Open a project to see the process, the work and my contribution.
Research · Brand personality · Rebranding
Cooabejorral
Research lead · Brand personality · Communication strategy · Collaborative rebranding
Rebranding · Personality · Social advice
Emmanuel Medical Care
Rebranding · Brand personality · Social media advice
Digital communication collaboration
BRAZZO
With the Casaingenia teamA palette with a place to belong.
Explore the colors documented in Cooabejorral’s final identity manual, then see them beside its proposed applications.
Choose a swatch, or turn on the inspector and sample the original palette.
Who is the brand when the logo is absent?
I build a personality that people and teams can recognise in language, decisions and behaviour—not only in a symbol.
Use archetypes as a strategic lens, never as a decorative stereotype.
Decide how the brand always speaks and how its tone adapts by moment.
Understand the codes, expectations and language the brand enters.
Give the brand a recognisable character.
- 01Brand personality
- 02Archetype framework
- 03Voice & tone
- 04Logo systems
- 05Visual identity
- 06Brand guidelines
- 07Campaign language
- 08Application design
Research becomes behaviour.
The brand is defined as a character before it becomes a mark: what it believes, how it speaks and how it behaves.
01Context02Position03Concept04System05Application