Santiago Quiceno / Portfolio
Brand personality / Visual identity
SIN NOMBRE
A streetwear identity rooted in Medellín. I worked on research, personality and communication, connecting an empathetic, equal-to-equal voice with the visual identity created in collaboration with Maniatic.
Research, brand personality & communicationBranding created in collaboration with Maniatic.
A personality before a logo.
The starting point is a friend, not a label: warm, direct and on equal terms. Research and brand personality connect street culture, empathy and the way the brand speaks.
A gesture that holds it together.
The diagonal gives the identity its signature. Naming and crossing out become a visual language; mint appears as a signal, not a background for every message.
One identity. Different encounters.
The system moves between lettering, stickers and posters. These visual explorations show how the same personality can take different forms without becoming a rigid template.
Research / Personality / Design
My contribution, with the team.
- Brand research, personality and tone of voice.
- Communication direction grounded in empathy, community and street culture.
- Branding creation in collaboration with Maniatic.
Branding created in collaboration with Maniatic. Santiago Quiceno: research, brand personality and communication. The visual studies are part of the collaborative identity project.
Identity studies and visual applications from the project’s design files. They are not presented as photographs of manufactured products or launched campaigns.