Santiago Quiceno

Communication strategist.
Creative producer.

I am a social communicator and marketing specialist. I research audiences, develop brand messages and produce campaigns and content.

Medellín, ColombiaRemoteSpanish nativeEnglish B26 hours / day
Research before execution

Every strong idea
starts messy.

The brief gives the fragments a purpose. I turn that purpose into decisions the whole team can use.

Different pieces. One brief.A shared direction.

Direction turns the mess
into meaning.

Research comes first. These four decisions connect the message to the way it is made.

  1. 01 / Audience & product

    Understand the brief.

    I study people’s needs, habits and language, then identify what the product offers and which claims the work can support.

  2. 02 / Personality & tone

    Define the voice.

    I define the brand’s personality and message, with a tone that fits the audience, channel and situation.

  3. 03 / Concept & system

    Build the concept.

    I turn the direction into a creative concept and a system of words, images and formats that work together.

  4. 04 / Production & team

    Make it together.

    I organise roles, deliverables and reviews with the team, then produce and refine the work for its intended format.

Core tools

Production tools.

Ae

After Effects

Motion · titles · animation
Pr

Premiere Pro

Video editing · timelines
Ai

Illustrator

Identity · vector systems
Ps

Photoshop

Image direction · production
Lr

Lightroom

Photo editing · colour
Id

InDesign

Editorial · print · decks
Bl

Blender

3D · lighting · product animation
Dv

DaVinci Resolve

Colour grading · finishing
Au

Audition

Audio editing · podcasts
Project technologies

Web project toolkit.

Technologies used across website, dashboard and learning-platform projects.

01 / Interfaces

What people see.

  • HTML & CSS
  • JavaScript
  • TypeScript
  • React
  • Next.js
  • Astro

Responsive interfaces, reusable components and content-led websites.

02 / Data & integrations

What connects it.

  • Supabase
  • PostgreSQL
  • SQL
  • APIs

Relational data, authentication, access roles and administration dashboards.

03 / Platforms & delivery

How it takes shape.

  • PHP
  • Moodle
  • Git & GitHub
  • Vercel

PHP-based learning platforms. Version control with Git and web deployment on Vercel.

Explore the web projects
Areas of work

Strategy, design and content.

01Motion DesignTime · rhythm · kinetic type02Brand SystemsIdentity · recognition · rules03Video & PostStory · edit · sound · access04Editorial DesignHierarchy · pace · production05Web & DigitalSites · interfaces · responsive QA06Campaigns & StrategyCommunication · media · action
How I work

Keep what works.
Review the details.

01 / ManáPreserve & refine.

I work with existing content and approved design, then refine the execution with the team.

02 / ManiáticoQuestion & test.

I review details, test the intended format and adjust the work before delivery.

Open to remote roles, freelance projects and collaborations.

Let’s work together Email me
For projects and on-demand collaboration: santiquilva@gmail.com