03

Story · edit · sound · access

Video & Post

Camera work, video direction, motion graphics and adaptations for digital channels.
CinematographyCamera operationAfter EffectsPhotoshop
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Projects / By discipline

Video. In practice.

Open a project to see the process, the work and my contribution.

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13 projects / Video
Blue double-exposure portrait from Under Gold Nova Line, photographed by Samuel MartínezWarm layered portrait from Under Gold Nova Line, photographed by Samuel Martínez

Cinematography · Fashion campaign

Nova Line Three moods

Photography · Samuel Martínez
White Light editorial portrait with sculptural hair and patterned clothing, photographed by Samuel MartínezWild Clearness editorial showing a full-body pose in yellow and black, photographed by Samuel Martínez

Cinematography · Editorial film

White Light Wild Clearness

Photography · Samuel Martínez
Scene from the Apocalipsis campaign film

Creative direction · Motion design

Apocalipsis Motion System

Script, design & motion · Santiago Quiceno
Overhead group scene on a court from R4PSTAR

Oblivion’s Mighty Trash · Music video

R4PSTAR

Idea, script, production & co-direction · Santiago Quiceno
Do Over lookbook: black tee and pink heels, photographed by Samuel Martínez

Fashion film · Campaign content

Do Over

Photography · Samuel Martínez / Camera · Production · Co-direction · Co-editing · Santiago Quiceno
Official TonyFdz episode thumbnail featuring Maki Vaez

TonyFdz · YouTube series

Un beat en 30 min

Camera · Co-editing
Frame from a Helldom dance production

Dance films · 2023–2024

Helldom

Camera · Production · Co-direction · Co-editing
Higuita en Chanclas performing on stage at Estéreo Picnic

Estéreo Picnic · Festival film

Higuita en Chanclas

Camera · Co-editing
Frame from Agua Bendita’s stop-motion brand story

Brand story · Stop motion

Agua Bendita

Photography assistance · Co-editing · Animation postproduction
Official thumbnail of Oblivion’s live performance at Semana de la Juventud

Semana de la Juventud · Concert film

Oblivion · Live

Camera · Co-editing
Official thumbnail from the Do Over Luces vertical filmOfficial thumbnail from the Do Over Baile vertical film

Lights & movement · Vertical content

Do Over · Shorts

Camera · Co-editing
Official thumbnail of the short interview with TutiOfficial thumbnail of the short interview with Manuela

Influencer interviews · Short-form video

Interview Shorts

Camera · Co-editing · Santiago Quiceno
Do Over × American Eagle Customization experience photographic collage, image 001Do Over × American Eagle Customization experience photographic collage, image 002

Customization experience · Creative campaign

Do Over × American Eagle

Photography · Samuel Martínez / Creative campaign · Camera · Co-editing · Santiago Quiceno
The edit as a decision

One body of work. Different cuts.

Build a presentation sequence from three real Do Over pieces. Compare the rhythm of a fashion film, a short and an event film.

Edit the presentation
Do Over · presentation editPreview
Actual frame from the Do Over fashion film
01 · Fashion filmActual film frame

Do Over · three film formats. Camera, production, co-direction and co-editing with the production team.

View the full project
Research question · 03

What must the audience feel first?

Before editing, I investigate the people inside the story, the viewer outside it and the tension that connects them.

01 / Human truthCharacter

Understand motivation, conflict and the detail that makes a person real.

02 / ViewerEmpathy

Map what the audience knows, feels and needs at each moment.

03 / NarrativeTension

Find the question that earns attention and the release that rewards it.

04 / DeliveryAccess

Plan sound, captions, language and formats as part of the story.

What I can build

Shape the story before the cut.

  1. 01Cinematography
  2. 02Camera operation
  3. 03Fashion film
  4. 04Story structure
  5. 05Editing direction
  6. 06Motion graphics
  7. 07Subtitles ES / EN
  8. 08Social cutdowns
Working sequence

Emotion needs structure.

Listening reveals the human thread. Editing then protects that thread across cuts, sound, graphics and short formats.

01Listen02Structure03Edit04Finish05Adapt
See three real campaign filmsUnder Gold — Nova LineCamera · cinematography · fashion campaignNext capability · 04 / 06Editorial Design