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Communication · media · action

Campaigns & Strategy

Communication strategy, campaign concepts, social content and paid media creative.
Audience researchBrand personalityDigital marketingCommunication strategy
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Projects / By discipline

Campaigns. In practice.

Open a project to see the process, the work and my contribution.

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13 projects / Campaigns
Do Over × American Eagle Customization experience photographic collage, image 001Do Over × American Eagle Customization experience photographic collage, image 002

Customization experience · Creative campaign

Do Over × American Eagle

Photography · Samuel Martínez / Creative campaign · Camera · Co-editing · Santiago Quiceno
Siguiente Nivel campaign image published by Casaingenia

Concept, copy & digital communication

Siguiente Nivel

With the Casaingenia team
Scholarship campaign posters published in Casaingenia’s case

Digital strategy, content & paid media

Becas Tecnologías

With the Casaingenia team
CFA identity published by the Casaingenia team, shown as project context

Social media & content advice

CFA

With the Casaingenia team
Edyfica stationery published in Casaingenia’s brand case

Social media advice

Edyfica

With the Casaingenia team

Brand launches & communication 8

An invitation in three parts

Make the next step visible.

Explore how the Siguiente Nivel campaign presents an idea, reaches the street and puts an invitation into someone’s hands.

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Siguiente Nivel 2019 campaign identity published by the Casaingenia team
Siguiente Nivel · Sapiencia

A next level to imagine.

The campaign’s name and game-inspired visual world make the higher-education fair feel like a step into new possibilities.

Siguiente Nivel · Casaingenia team materials for Sapiencia. Concept, naming, copy and digital communication with the team.

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Research question · 06

Why should this matter to this audience now?

I investigate the audience, product, cultural moment and brand character before proposing a campaign or buying attention.

01 / PeopleAudience

Study needs, tensions, habits and the language people actually use.

02 / ValueProduct solution

Connect the problem to an honest promise, useful proof and clear difference.

03 / CharacterBrand voice

Keep personality, archetype, message and tone aligned in every channel.

04 / ActionChannel & measure

Choose the role of paid, owned, social and web before production starts.

What I can build

Define the message and channels.

  1. 01Audience research
  2. 02Product & value proposition
  3. 03Brand personality
  4. 04Voice & tone
  5. 05Campaign concepts
  6. 06Digital marketing
  7. 07Paid media creative
  8. 08Communication consulting
Working sequence

Research before reach.

Strategy aligns the human need, the product solution and the brand voice so the team can act with focus and measure what matters.

01Insight02Audience03Message04Channel05Measure
Explore a campaign collaborationSiguiente NivelConcept · copy · digital communication with CasaingeniaNext capability · 01 / 06Motion Design