Traits, tensions, archetype, voice, tone and behaviour—so the brand remains itself even when the logo is absent.
Visual designer & creative producer
Multidisciplinary
by craft.
Systemic by method.
Medellín, ColombiaRemoteSpanish nativeEnglish B26 hours / day
I investigate before I design. People, product and brand character reveal what the work needs to say—and the system helps a team say it consistently.
Understand the problem.
Then shape the answer.
I do not begin with a format. I begin by finding the human need, the product truth and the personality that can connect them.
Needs, habits, cultural context and real language—so communication begins with empathy instead of assumptions.
The problem, solution, proof and distinction—so the promise is useful, specific and honest.
Roles, rules, approvals and reusable formats—so teams make better decisions in less time and deliver when promised.
Hands-on craft.
After Effects
Motion · titles · animationIllustrator
Identity · vector systemsPhotoshop
Image direction · productionInDesign
Editorial · print · decksSix ways research becomes useful work.
Empathy finds the problem.
Systems move the solution.
Understand what is already valuable. Protect approved meaning and improve the execution without losing the original intention.
Interrogate every detail. Build repeatable rules, test the real format and keep refining until craft and function agree.
Available for remote roles, freelance projects and creative collaborations.
For direct contact, use the platform where you received this portfolio.