SQ®
Designer · producer · strategistMedellín · Available remotely
Let's work ↗
Inside the practiceSix skills · one point of view
legacy_master.movMOTION
signal_campaign.tifIDENTITY
fieldnotes_spread.inddEDITORIAL
objects_launch.figDIGITAL
interview_archive.wavRESEARCH
signal_system.svgSYSTEM
fieldguide_final.pdfPRINT
objects_context.jpgART DIRECTION
The creative system

Then direction turns
the mess into meaning.

01 · Context02 · Story03 · System04 · Craft
Creative capability atlasMedellín · available remotely

I investigate the audience, the product and the brand's character before deciding how the work should look, speak or move.

Explore the six capabilities

The toolkit

Six ways to turn research
into useful systems.

01

Motion Design

Motion systems that make an idea clearer, more memorable and ready to travel across screens.

After Effects · Photoshop · Illustrator02

Brand Systems

Distinctive identities built to stay recognisable across campaigns, content and real applications.

Brand research · Illustrator · Photoshop · InDesign03

Video & Post

Video shaped around a clear story, with pacing, graphic layers, subtitles and delivery planned as one system.

After Effects · Photoshop · Editorial direction04

Editorial Design

Publications, reports, guides and decks that turn dense information into a calm, useful reading experience.

InDesign · Illustrator · Photoshop05

Web & Digital

Expressive websites, landing pages and e-commerce stories designed to work clearly on every screen.

User research · Product storytelling · Design systems · Responsive QA06

Campaigns & Strategy

Communication strategies and digital campaigns that connect one sharp message to the right channel and next action.

Audience research · Brand personality · Digital marketing · Communication strategy

Selected work

The story changes with the problem.
The method stays rigorous.

Original portfolio studies in active development. No invented clients, metrics or outcomes.
Figure seen from behind inside a chapel with warm window light
01 / Motion & documentary

Legacy
in Motion

A story designed to hold attention—and meaning.

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Large abstract campaign posters installed on a concrete wall
02 / Identity & campaign

Signal
/ 01

A flexible identity for ideas that refuse to whisper.

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Open field guide with modular layouts, photographs and translucent inserts
03 / Editorial system

Field
Notes

Dense information, made human.

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Matte blue portable speaker photographed on a cyan studio set
04 / Web & e-commerce

Objects
with Purpose

One product. One clear reason to care.

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Profile / method / availability

Research first.
Empathy throughout.
Systems that move teams.

Open the full profile
Medellín, ColombiaRemote · English B2 · Spanish native · 6 hours/day

Let's make the work
worth remembering.

Available for brand systems, motion, video, editorial, web, digital marketing, paid media creative and communication strategy.

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