01
Correct the fear before selling the course.
The narrative begins with a real audience tension, then reframes the subject around scripture, context and discernment instead of spectacle.
Escuela Bíblica ManáCreative direction · Motion designFinal 16:9 + 9:16 delivery · editable sources preserved
An 81-second campaign film that turns research, scripture and a dense visual world into one clear movement: from noise to discernment.
Apocalipsis
Motion System
See the process Master01:21 · 1920 × 1080 · 24 fps
Adaptation1080 × 1920 vertical delivery
Motion sourceAfter Effects master + modular compositions
Narrative arcNoise → text → context → hope
The subject could easily become sensational. The film instead begins with overload, interrupts fear and rebuilds the message through scripture, context, symbols, paper, thread and a final course reveal.
One argument.
Seven visual beats.
This is not a screenshot of a crowded interface. It is a playable map of the real sequence: drag the playhead or move across the frames to see how writing, image direction, transitions and identity work together.
01 / TextReturn to the source
The visual argument leaves the noise behind and lands on the text itself.
00:0000:2000:4001:0001:21
TYPE
IMAGE
TRANSITION
IDENTITY
Build the argument first.
Then animate the meaning.
The public breakdown reveals the decisions, rhythm and architecture of the sequence without publishing production files or turning the case into a tutorial.
02
Give every idea a visual job.
Selected and created imagery is organised by meaning: symbols explain, landscapes locate, paper carries memory and the red thread connects the argument.
03
Make transitions carry the meaning.
Match cuts, torn edges, ink, scale changes and camera movement connect scenes so the argument progresses even before a word is read.
04
Build one system that survives every frame.
After Effects compositions keep type, images, timing and approved identity controllable while the master expands into a dedicated vertical version.
A motion system, not a single effect
Writing, images, type and transitions share one timeline.
01After Effects02Scriptwriting03Visual research04Photoshop05Illustrator06Motion direction
One complete story.
Two production formats.
- 01Campaign concept and script
- 02Visual and scene system
- 0381-second horizontal master
- 04Dedicated vertical master
- 05Editable After Effects package
- 06Motion breakdown
Santiago’s credited contribution covers concept, script, image direction and creation, scene design, animation and After Effects production. The approved Escuela Bíblica Maná identity and final course artwork are integrated intact; source news footage is intentionally excluded from this public case.